PUGLIA – DEVELOPING IDENTITY

Commissioned project.
COMPLETED
Tourism planning feasibility research & branding strategy.
Client: Municipality of Avetrana.
Location: Avetrana, Region of Puglia, Italy.
Year: 2011.

This project for the strategic development of the Puglia region in the international tourism market is based on an analytical approach, that analyses the different local conditions and their “vernacular essence”. Unicity and variety are the values that we want to transmit in the tourism offer of this region. At the same time, this “nostalgic touch”, crashes with the market reality that asks for ‘all inclusive’ formulas and standardized services. This study looks for a branding strategy capable to comunicate with the rules of market, yet pursue culture and local identity.

旅游发展定位 | DEVELOPING IDENTITY

关于旅游规划的可行性研究以及品牌策略
客户:Avetrana市政府
意大利,2011
研究完结