MARATEA – IO ISABELLA
Commissioned project.
REALISED
Urban scenery and branding strategy for film festival.
Data: scenography of screening setting, harbour “croisette” and cine-arena; Circulation strategy; Web, street branding and logo design.
Client: Associazione Amarganta, Potenza. Italy
Location: Maratea (PZ), Italy.
Design and realisation: 2007
We want to give to our international guests and to the local public, the experience of a media happening that would at the same time pursue the territorial qualities of the Lucanian coast, and become a strong sign of identity of a ‘feminine’ festival: beauty, fascination, and sensuality will mix to create a unique and exceptional urban experience. Isabella the ostrich will “entertain” the evenings of the guests that will find in her the tousand sides of the cinematic woman, through the thematic representation of the character according to the subjects of this festival edition.
AMSTERDAM – COITIO
International urban planning competition.
Masterplan, mixed use.
Program: Private and subsidized housing with dwelling types from 45 sqm to 210 sqm. Retail, ateliers, services. Waterfront landscape design.
Total floor area: 33.012 sqm.
Location: Amsterdam Buiksloterham, The Netherlands.
Design: 2007.
The north of Amsterdam is currently living a rejuvenation through a city planning strategy, in which the role of this portion of the city is transformed and improved for the coming future. After a long history of urban planning that saw the northern portion of Amsterdam partially excluded from its growth, the north will now see the flourishing of new developments for contemporary living districts, cultural centers, working complexes, entertainment and commercial facilities, suitable for a new dynamic Dutch generation.
In this context, the area of Buiksloterham plays a very important role, because of its predominant and high quality location; at the end of the Johan van Hasseltkanaal, right open on the Zijkanaal, the plot embraces the water, gaining an incredible urban connotation , still very naturalistic and traditional of the Dutch environment. For these reasons, in order to fulfill at once the local and urban ambition of the site, we decided to pursue a visionary image of the area through the definition of a master plan, capable to define, through the use of a clever matrix of urban elements, a new striking and unique identity for the neighborhood.
The three project areas collaborate to define a master plan, a new city within the city, in which the composition of micro environments offers changing atmospheres, multiple functional combinations, different building scale relationships and, at the same time, a unique, strong, visionary identity; a powerful sensitive tool to pursue the new pioneering role of the north.
While proposing a master plan for the area defined as “buildable” in this contest, we suggest the extension of the strategy to the two additional areas along the Johan van Hasseltkanaal, and the waterfront on the Zijkanaal. We want to demonstrate the validity of the strategy as self supporting for the three areas, as the city will choose to develop them. The master plan allows a collaboration of the sites searching for a flexible, still unique vision for the whole area. At the same time, the strategy offers autonomy to the three areas, making the intervention on the project site, still possible with no dependency on the others, because based on an urban, rather than architectural concept.
The main elements featuring the master plan are the parietal buildings, which constitute some sort of “filmic frame” for the district, and the inner low density “podium”.
The frame foresees the combination of different housing types, for different market targets. In light of this, the huge “portal building” on the south corner of the plot and its low rise development in front of the Zijkanaal, will perform the role of welcoming entrance to the district from the quay and will host types combining working and living with apartments for the free market.
The building on the Papaverweeg will host subsidized apartments in a “gallery slab”, open on the ground floor on pilotis in order to connect directly the district to the upper urban condition.
We generate our urban and architectural proposal by assuming the differences the program, typological, functional and above all social.
By stating and accepting the social combination, we accept a consequent architectural mixture, aiming to gain through this fusion quality, innovation, uniqueness and an exceptional identity.
阿姆斯特丹 – COITIO | AMSTERDAM – COITIO
城市设计与景观设计
33.000 平方米复合功能总体规划: 不同形式的私有与公共住宅 面积45平方米至210平方米不等
零售, 工作室, 服务，滨水景观设计
国际城市设计竞赛
阿姆斯特丹 荷兰 2007
此次总体设计的主要元素就是周边的建筑， 他们形成了这个地块的边界， 暗示了中心地区的低密度特性。这些边界建筑考虑到不同的市场需求提供了不同的住宅类型。在这样的背景下， 地块南角的“门户建筑”以及Zirkannal运河边低层建筑将构成该地区的面向港口方向的入口， 同时将容纳面向自由市场的工作-生活公寓组团。位于Papaverweg街上的建筑将容纳一个画廊般的公用住宅。 建筑底层通过架空来实现本地块与周边环境的联系。
我们希望我们的城市与建筑设计提案能够包容不同项目，样式以及功能，使之成为促进社会融合的有效工具。