PROJECTS BY TYPE

CAGLIARI – PORTO PINO

International landscape competition.
Requalification of the shore line and natural reserve.
Design of small temporary structures for the tourists.
Location: Porto Pino, Cagliari, Italy.
Design: 2009.

ROSCIOLO – ALBERGO DIFFUSO

“Albergo Diffuso”
Design for a diffused hotel in Rosciolo de Marsi.
Data: 1.200 sqm new construction for hotel rooms, reception, restaurant, conference room and wine bar.
Urban renovation of public spaces, design of info pavilion, lighting and urban furniture. Long term strategy for the development of the diffused hotel and the total renovation of the historical centre.
Location: L’Aquila, Italy.
Year: 2009.

Team:
Maurizio Scarciglia
Claudio Colaci
Paolo Concetti
Mohamed Hasan Jamil
Bruna Vendemmia

AVETRANA – ALBERGO DIFFUSO

“Principi Attivi” competition.
FIRST PRIZE/ WINNER
Urban strategy for a “Diffused Hotel” and revitalization of city centre.
Location: Avetrana, Italy.
Year: 2009 >
Status: Under development.

After winning the “Principi Attivi” competition, organized by the region Puglia (Italy), NAUTA is now developing a new “Albergo Diffuso” in Avetrana (Italy).
The project will include the complete urban revitalization of the city centre, the association of several commercial activities within the town and a detailed study and refurbishment of several properties to be incorporated into the hotel. A detailed marketing and branding campaign will enrich the “uniqueness” of this hotel, making Avetrana a continuously vibrating and attracting location to be. All will happen in the complete respect of the existing, but with a constant look to the future.

PUGLIA – DEVELOPING IDENTITY

Commissioned project.
COMPLETED
Tourism planning feasibility research & branding strategy.
Client: Municipality of Avetrana.
Location: Avetrana, Region of Puglia, Italy.
Year: 2011.

This project for the strategic development of the Puglia region in the international tourism market is based on an analytical approach, that analyses the different local conditions and their “vernacular essence”. Unicity and variety are the values that we want to transmit in the tourism offer of this region. At the same time, this “nostalgic touch”, crashes with the market reality that asks for ‘all inclusive’ formulas and standardized services. This study looks for a branding strategy capable to comunicate with the rules of market, yet pursue culture and local identity.

旅游发展定位 | DEVELOPING IDENTITY

关于旅游规划的可行性研究以及品牌策略
客户：Avetrana市政府
意大利，2011
研究完结

MARATEA – IO ISABELLA

Commissioned project.
REALISED
Urban scenery and branding strategy for film festival.
Data: scenography of screening setting, harbour “croisette” and cine-arena; Circulation strategy; Web, street branding and logo design.
Client: Associazione Amarganta, Potenza. Italy
Location: Maratea (PZ), Italy.
Design and realisation: 2007

We want to give to our international guests and to the local public, the experience of a media happening that would at the same time pursue the territorial qualities of the Lucanian coast, and become a strong sign of identity of a ‘feminine’ festival: beauty, fascination, and sensuality will mix to create a unique and exceptional urban experience. Isabella the ostrich will “entertain” the evenings of the guests that will find in her the tousand sides of the cinematic woman, through the thematic representation of the character according to the subjects of this festival edition.

BARI – STONE BEACH – SUBMERGED CITY

XX Venice Architecture Biennale 2006. “Stone City” section.
Data: Oecumenical church for Catholic and Orthodox religions.
Multifunctional program: Church, congress centre, theology faculty, cloister, guestrooms, hotel, retail, info point.
Total built area: 22.000 sqm
Location: Bari, Italy.
Design: 2006.

Our project has the goal of reevaluating the coast of the historical Bari, Italy, devastated by abusiveness and political indifference.
It foresees the realization of a tourist welcome centre for visitors of the city of St. Nicholas, Catholic saint and one of the main figures of the Orthodox tradition.
The functional program combines a flexible liturgical space, able to host at the same time Catholic and Orthodox liturgies (with annex faculty of religion, cloister for monks), hotel, retail and a congress centre.
How to combine tourism with religion? How to combine the religious vocation of an historical city with the contemporary reality of money and consumerism? How can we drive the economical wishes of a brave local government and developers in a direction capable to respect and make use of the potentials of this area?
How to develop a design ethic for a religious program? Is it really true that pilgrimage and holy places don’t get to any compromise between our “God”, and money, the “Capitalists’ God”? Fatima, San Giovanni Rotondo, Lourdes, Medjugorie: places of pain and hope, or business temples? Which is the social and economical impact of religion and media on the urban structure of those places?
On this bases, NAUTA developed a project strongly based on the combination of sacral and profane in order to establish a critical research platform on the future of tourism.
Our strategy makes use of the stone, on base of two concepts: the “excavation”, memory of constructive tradition of tuff quarries from the south of Italy; the stone used as a “surface”, capable to adapt itself to the folds of the costal landscape. Emergences from the underground sign the great stone beach : patios and ramps to the underground world make the place a sort of contemporary archeological site, memento of many places of «Magna Grecia» that deeply influenced the history of Puglia.

NL – GO KUST

International regional planning competition “Kust in beweging”.
HONOURABLE MENTION.
Regional strategy for the decongestion of highway traffic and tourism revitalization of the coast of the Netherlands.
Organisation: Architectuur Lokaal, The Netherlands.
Year: 2004.

Landscape “hearthquake”: functional epicenters and connection line.

The project is willing to offer to the contemporary tourist the possibility to experience the maritime Dutch landscape through the cross of the new park coast way. It is able to articulate itself through in land and coast to allow the best way from north to south and vice versa, through the most characteristic territorial environments on the coast.
The crossing system wants to transform the tourists’ behavior in their approach toward the coast. We believe that the right strategy to solve at the same time the accessibility problem and the revitalization of the Dutch coast does not deal with new infrastructures.
In order to preserve the inner qualities of each environment, we operate on an ecological and social scale: we move the human flows to new yet undiscovered landscapes, full of special qualities because in between nature and artifice ( i.e. the Maasvlakte). We create those new landscapes simply declaring their landscaping power and we move from one to the other through the only system that allows a 360˚perception of the landscape: the boat. It allows the visitor to maximize the natural experience even during the migration, because it stays as part of the experience.

The result is the creation of a net of “activities epicenters”, acting as social magnets. Human flows spread over the territory instead of concentrating. They can enjoy the wonder of the whole Dutch landscape by crossing the new coast way and its amazing collection of beauties.
International tourists, backpackers, Dutch daily visitors can feel free to choose their own way to experience the coast.

The tourist can potentially start the experience in Vlissingen in the south or in Lauwersoog in the north, as well as in an intermediate epicenter, and, like in a fairy tale, cross the variety of landscapes always carrying with themselves their own car. This way allows them to leave the coast way to go back to earth whenever they feel they want to skip the “cruise” or modify the path.

We try to operate on both regional and local scale because we strongly believe that the Dutch coast presents both qualities. Its power stays on the co presence of amazing natural landscapes, reserves of fauna and flora for exciting educational visits from nature lovers, and hyper artificial landscapes, kind of lunar environments in which the visitor would discover a new way to interpret the nature of the contemporary landscape; a bridge between cityscape and natural uncontaminated landscape.

Next step is the definition of a hierarchy between micro and macro epicenters. The first ones operate as transfer points, allowing the incoming flows to redistribute to the macro functional epicenters through the sea transportation system. Though we keep the existing epicenters as Scheveningen, Zandvoort with their qualities, we try to decongest them through the redistribution of some functions to the new epicenters (i.e. the Maasvlakte, Vlieland, Oostersheldekering), defining new parks, with peculiar qualities. From north to south the chain of national parks shows the intention to offer completely different qualities, though strictly related to the site properties:

1. North island natural reserve: the territorial context of the north islands which keeps and maximize its actual natural qualities. It becomes the international natural reserve of Holland; place for ornithologists, biologists and great lovers of pure nature.
2. Ijsselmeer gate: an entrance landscape. We decided to stay out of the Ijsselmeer in order to preserve the coherent idea of following the line of our coast way. This moving park follows the line of the bridge connecting the Randstad to the north. It becomes the most exciting place for surfers, fishermen; a rollercoaster with total view on the North Sea.
3.  North Holland dunes: the beauty of the dunes of this area is preserved and optimized by minimal interventions, mainly based on a decentralizing strategy which improves its natural qualities in order to support the neighborhood Randstad coast park, actual touristic and traffic bomb.
4. Randstadt coast park, the actual centre of gravity of the Dutch costal tourism. The park declares its urban connotation. It tries to solve the terrible problems of accessibility that affect it nowadays., though. Scheveningen, Zandvoord, Wassenar, etc can finally hope to see some of the massive flow of people move to other beautiful and equally worth places.
5. Maaswlakte industrial reserve: this area is currently a place where people go to enjoy the views of the sea, to make water sports and to be unexpectedly fascinated by the contrast between nature and massive industrialization. We keep the factories scenario as an element to be preserved because responsible of the constitution of the identity of this place. It becomes our playground to experience all the possible experimentations on adding functions to the landscape. Drive in on the beach, theatre, fashion defiles, thematic fairs and showrooms follow the changing agenda of this playworld which turns to be the close competitor of Scheveningen.
6. South beach: the beauty of the islands becomes ironically the Californian scenario of Holland. Like a parkway running from San Diego to San Francisco, the parkway crosses a necklace of beautiful beaches. From one island into the next, and never loosing the perception of the mobility environment and enjoying the magnificence of the dikes scenario, piece of the history of Dutch engineering.
7. Delta expo park: the park in the park, it becomes the masterpiece within the south beach line. It offers, in this scenario, the exception to the rule, the unexpected switch from sea landscape to Laguna. Quietness and congestion can be combined in this enormous regional swimming pool.

Plug-in landscape.

The way people move through this landscaping system becomes itself a landscape. It is materialized as a flexible system, the “plug-inn landscape”.
The system, like a natural organism, unfolds during the spring-summer season to allow the maximum usage of its potentials. It is able to leave the home coast to migrate all over the seascape, colonizing the many epicenters and adapting itself to its nature and peculiarities. The infinite patterns they can assume can be suitable either for the minimal functions (i. E. basic beach element) or the most articulated ones (i. e. floating villages).
They are based on the use of platform elements fixed through the use of wooden poles which give them both stability, protection from water currents and path ways.  During the winter those islands go back to the beach, staking the elements and refolding the pier, so minimizing the natural impact; the animal goes back to winter sleep.

The main reason we want to use those floating landscapes for is to try to keep the real cost as much as possible preserved. We are fascinated by the idea of contemplating the coast as a stage for the outside or vice versa to use the coast as a plateau to contemplate the sea.
We also think that this strategy could allow many functional scenarios that could optimize the realistic image of the intervention:

1. Maximum flexibility allows different scales of the intervention.
2. 2- economical advantage, adapting the scenario to different functions: private companies, as well as municipalities and the central government and touristic institutions could take economical advantage during summer of winter time, through itinerant tourism. This way tourism could bring lots of visitors both from Holland and abroad, curious of experiencing the go>kust.
3. The system would follow the seasonal touristic flows reducing the productivity in winter. The minimal system could turn to be a basic shopping mall, kind of fair place in the cold season, able to attract locals to thematic piers that could offer information and/or shopping facilities. Private companies could sponsor the system and take advantage of the seasonal incomes.

Technical aspects.

• Energy consumption: the portion of coast we planned for massive colonization is the one of the Maasvlakte and the south islands. They are supposed to consume the biggest amount of energy in the created system because offering the more functions and articulated “plug in system”. They could be energy supplied by the wind complexes of the area itself.
• Building technology: the system foresees the use of a prefabricated modular technology, largely explored nowadays and in the past, easy for transportation, assemblage, extremely cheap.